In fifth grade, no one cared what kind of jeans or sweat shirt you had. The only thing we cared about was getting done with lunch as fast as possible so we could get the four square ball first. But now that the media has so much power and so many people listen and conform to what's "in", we now have a million and ONE things to worry about during the day. I can even see it in myself how i've changed to fit the social standard or to somewhat be accepted by my "friends" (more like peers at this point). The pressure from even just walking into the mall you immediatley see posters and new brands or types of clothes that you "need" to buy to look the best or be "cool". Girls also see a lot of other girls following these trends and ultimatley feeling even more left out than before. i try and make sure that when i go to the mall, i buy what I like and what i'm going to wear. And when i see magazines with the newest brand, i know in the back of my mind that it will probably fade away within the next year and you'll then be "un-cool" for wearing it. Nothing in the fashion industry will last forever, so buy the things that you yourself will like and want to wear for a long time. Don't try and please everyone, you'll only end up hurting yourself in the end.